Case Study
How A Regional Furniture Chain Leveraged V12 To Increase Their Sales By Over $12M
REGIONAL FURNITURE CHAIN CASE STUDY • Heavy local competition • New eCommerce players stealing market share • Lagging store traffic and sales (online and in store) • Struggling to find new potential customers CHALLENGES Customer Data Platform Implemented V12 Velocity to integrate 1st and 3rd party data resources for a seamless customer view Online Signals: Implemented to identify in-market shoppers by their browsing behavior Mobile Signals: Linked to identify consumers that recently visited their locations or known competitors Journey Management Simple customer journey creation and orchestration Mover Programs Targeted prospective buyers with V12’s new mover solution SOLUTIONS HOW A REGIONAL FURNITURE CHAIN LEVERAGED V12 TO INCREASE THEIR SALES BY OVER $12MM PROVEN RESULTS www.v