www.v12data.com // (800) 523-7346 // info@v12data.com CHALLENGE Long-term care insurance provider needed to drive new visitors to their website to boost customer acquisition and increase new policy sales. RESULT SOLUTION The provider used V12’s audience targeting solutions using the following parameters: Lifestyle & Pursuits > Presence of Elderly Parent Metric - Conversions ? ? V12’s data was the second highest converting data provider out of 17 data providers ? ? V12’s CTR was .036% ? ? V12’s segments indexed at 1593% over the data provider average FORTUNE 500 MORTGAGE INSURANCE PROVIDER DRIVES INCREASED CONVERSIONS WITH V12’S SOLUTIONS As one of the largest private mortgage insurers in the US, this provider conducts the majority of their business over the Internet, with about 90% of

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