How Rent-a-Center increased ROI by 1000% in less than 90 days with V12
How Rent-a-Center increased ROI by 1000% in less than 90 days with V12
1 Pageswww.v12data.com // (800) 523-7346 // info@v12data.com RENT-A-CENTER CHALLENGES • Rent-A-Center was struggling to find new customers • Competition was increasing from online appliance retailers like Best Buy and Aaron’s PROVEN RESULTS SOLUTIONS RETAIL CASE STUDY Mobile device data Linked to individual key demographics in order to create highly personalized marketing outreach V12 Signals Implemented to target consumers searching online and visiting competitors stores Real-time multi-touch Email and direct mail campaigns were deployed KPI tracking Executed to monitor increases in store and online traffic and campaign sales performance Furniture and electronics rent-to-own company with 3,050 locati ons in the United States, Puerto Rico and Canada How Rent-a-Center increased ROI by 10
