www.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM RESULTS The goal Through our integration with a robust weather API, AdParlor created a custom weather rule-based Campaign for Coors Light & Molson Canadian Cider that served targeted ad units to mobile Facebook users contingent upon local weather conditions. 89% Link Clicks 33% Post Comments 67% Cost-Per-Click Savings The ‘Weather Specific’ ads outperformed the ‘Generic’ ads within multiple

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