www.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM Overview Gaming advertiser leveraged the AdParlor platform to perform large-scale Campaign A/B testing for a new game launch to optimize towards the lowest CPI and highest ARPU (average revenue per user) cohorts. Before working with AdParlor, the gaming advertiser was struggling to efficiently A/B test hundreds of Campaigns concurrently while optimizing their three KPIs: the lowest possible CPI,

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