www.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM DEVICE TYPE CPC CHANGE CVR CHANGE CPI CHANGE Android Video only for WIFI 15% Savings 8% Increase 14% Savings Video* 13% Savings 22% Increase 15% Savings Non-Video Baseline Baseline Baseline Our focus was based on the following questions: § Are video-based News Feed Campaigns more effective than non- video Campaigns? This question functioned as a simple A/B test. § We wanted to know whether vid

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