CPG advertiser scales “Real-Time” Promoted Tweet Campaign to boost 2nd screen engagement
CPG advertiser scales “Real-Time” Promoted Tweet Campaign to boost 2nd screen engagement
1 Pageswww.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM Overview CPG advertiser leveraged the AdParlor platform to execute a real-time TV event based Campaign. The goal was to understand what the engagement rate boost would be, by promoting contextually relevant Tweet ad copy based on character events occurring in a specific show in real-time, which were targeted only to the viewers of the show. Additionally, the flight durations of these Campaigns w
