Case Study
Using urgency messaging to drive engagement and increase conversions
Using urgency messaging to drive engagement and increase conversions Aksinya Resnyanskaya Working with Insider to learn more about our customers and unlock the value of our website has been a fascinating journey so far. We were delighted to see such a positive response to our coupon offer, and are looking forward to running further optimization activities in the near future.Fortune 500 company Lenovo manufactures laptops, PCs, smartphones, tablets, and more for consumers and businesses worldwide. About Lenovo Lenovo’s website attracts a high volume of visitors, but they noticed that engagement and conversion rates were relatively low. The company was searching for an easy- to-implement promotion that would help drive sales and get visitors converting. Turning High Value