River Island, a leading UK fashion retailer, used Coveo to strengthen personalization by embedding social proof and urgency messaging into the shopping journey. Trending badges on product pages drove a 6.15% revenue-per-visitor uplift, while urgency messages showing recent purchases boosted conversions by 1.5%. At checkout, “selling fast” warnings cut cart abandonment, raising RPV by 5.6% and CVR by 7.3%. Location-based popular item carousels added 1.1% RPV uplift, reinforcing social validation. With a 30-person team spanning digital, CRM, and merchandising, River Island now focuses on advanced segmentation, recommendations, and omnichannel tactics to deepen engagement.

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