Sierra Wireless leveraged Rev.Up ABX, Dun & Bradstreet’s RevTech platform, to scale its ABM efforts and improve marketing ROI. With a unified view of accounts, enriched data, and predictive account scoring, they targeted high-potential accounts more effectively, personalizing buying experiences across channels. Automating previously manual tasks boosted efficiency, helping Sierra Wireless achieve impressive results, including a 38X ROI, a 43% lift in pipeline ROI, and significant conversion rate improvements. This ABM-driven approach allowed Sierra Wireless to exceed growth targets and optimize its marketing investments.

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