CASE STUDY CASE STUDY SITUATION Embracing new technology is mission-critical when it comes to implementing customer service strategies that reduce friction, boost efficiency, and improve patient experiences. That was the message from two Jefferson Health executives during HealthShare Symposium 2019 . Christian Small, associate vice president for enterprise digital marketing, and Joshua Snow, director for interactive marketing, said that online appointment scheduling (OAS) has made life easier for both the company’s 30,000 employees and its more than 3.7 million patients. Jefferson Health partnered with Healthgrades in 2018 in order to implement an enterprise-level Online Appointment Scheduling (OAS) platform capable of meeting growing consumer demand for online appointment sc

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