Using innovative techniques to highlight site promotions Supply Chain Manager Repurposing our search bar to run a promotion was a great idea from the Insider team, and one that had a huge business impact. It shows that sometimes the simplest things can make a big difference; we didn’t even need to design an ad! We’ll be running these types of promotions regularly now, and are looking for other innovative ways to optimize our site to support our business goals.GNC (General Nutrition Centre) is a leading retailer of health and wellness products both on the highstreet and online. Founded in 1935, GNC has over 8000 stores in 50 countries and provides first class products with safe, world-class ingredients. About GNC GNC had a surplus of stock that they wanted to clear quickly

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