Case Study: Using Email Campaigns to Inform and Upsell - Marketing 360® A Marketing 360® client selling a weight loss solution knows that the initial sale is just the beginning. They use email campaigns to follow up with customers and provide instructions, tips, and encouragement to people on their weight loss journey. The result is better use of the product, higher customer satisfaction, and upsells that generate further revenue. Email automation is the undisputed champ when it comes to communicating with existing clients. When people know who you are because they’re a customer, they’re receptive to the content you send. This works beautifully with client retention campaigns. Just a quarterly newsletter with a special offer can be enough to remind customers how much you care about the

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