Architecture Case Study: Drafting Firm Wins With Broad Match Modifier Campaigns - Marketing 360® This drafting firm uses broad match modifier as a keyword tactic in Top Placement Ads®. The result is targeted traffic and strong conversion rates. A drafting firm from New York came to us wanting help managing their paid search campaigns. Good thing they did. An audit of their existing campaigns showed they were making the ultimate rookie mistake: using broad match for all their keyword match types. The result? Every time someone in the 5 boroughs searched on the words “drafting” or “design”, their ads displayed. Or more accurately, they displayed until the campaigns ran out of budget, which was usually by about 8:30 a.m. Top Placement Ads® to the rescue. Our first step was to do a keywo

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