Tips on Using Keyword Data in 2018 to Get High ROI Out of Your SEO Campaigns - Marketing 360® In a recent episode of Whiteboard Friday, Rand Fishkin of Moz describes how unreliable Google Adwords keyword volume reports are. In short, he makes the case about how using this tool alone as a way to define keyword targets is “insane”. For anyone who’s dabbled in SEO work in the last decade, this is a stunning pronouncement from one of the leaders in the SEO field. Most people look to Google’s keyword planner as the main data source for keyword searches. After all, it’s coming from Google itself. But for those who work in the SEO field, this isn’t surprising. We’ve witnessed a number of changes in the last few years that make pre-campaign keyword analysis problematic. Furthermore, even the

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