Case Study

US Stove Turns Up the Heat on Product Content

US Stove Turns Up the Heat on Product Content

Pages 2 Pages

A 40% grow th in e-com m erce sales, adding new product lines, and successfully transitioning business processes to support drop-shipping... THAT'S THE US STOVE STORY. It's not necessarily w hat you'd expect to hear about a com pany celebrating its 1 50th anniversary in 201 9, but perhaps the innovative spirit and attention to custom ers that have driven these changes are also w hat has m ade the United States Stove Com pany so successful for so long. A TR A D ITIO N A L B U SIN ESS TR A N SF O R M S IN TO A N E-C O M M ER C E P O W ER W hile it's been grow ing over the past three years or so, e-com m erce is now a m ajor driver in US Stove's business: "Our product s are h eavy ? som e st oves w eig h 800 poun ds! So you m ig ht n ot t hink about a com pany like ours w h en you

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