Case Study

Generac Flips the Switch to Generate Superpowered Product Content

Generac Flips the Switch to Generate Superpowered Product Content

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Eliminating redundant w ork, reducing guessw ork, and saving a ton of tim e in the process... THAT'S THE GENERAC STORY. TA K IN G E-C O M M ER C E TO TH E N EX T L EV EL Generac Pow er System s knew how to do e-com m erce and m anage product lines across m ultiple retailers, but Syndigo has taken their w ork to a w hole new level. C L EA R R ETA IL ER R EQ U IR EM EN TS SP EED TIM E-TO -M A R K ET ?W h en I cam e int o t his role, w e w ere usin g Salsify,? says Clay Mit ch ell, Account Manager for Generac Pow er System s. ?Most everyon e w as usin g it as a st orag e hub for dig it al asset s, lan g uag e, m arket in g ben ef it s, so w e did have on e place t o g o in an d g rab inform at ion, but if w e had a n ew product com e out I w ould g o int o Salsify an d t h ere w er

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