Content created by Syndigo is automatically syndicated to retailers, excluding Target. Brand-created content requires validation and syndication by the brand itself. Brands can override Syndigo-created data for certain recipients via CXH and must ensure 100% readiness before syndication. Clipping paths on images are recommended, and Syndigo can apply these for clients. Final control over content, including images and product names, rests with the recipients. Specific setup steps vary by recipient, and contact with Syndigo's account team is advised for details. Certain recipients accept only Syndigo-verified product data without brand overrides.

Join for free to read