US Health insurance provider uses customer experience to improve retention
US Health insurance provider uses customer experience to improve retention
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE Recognizing that employees were an integral part of acquiring and keeping customers, a leading US health insurance provider sought to understand and improve the employee experience. WHAT WE DID Applied Marketing Science (AMS) evaluated the full range of employee experiences. Research included senior and mid-level managers as well as junior,
