Case Study

Simply health adopts data science for greater customer understanding

Simply health adopts data science for greater customer understanding

Pages 5 Pages

Simplyhealth has modernised its data and analytics technology. The health insurance business has begun to use data science to improve customer retention following an Adatis-led implementation of a Microsoft Azure data stack and data science skills development programme. Over three million UK customers access health cash plans, dental, well-being and health insurance services from Simplyhealth, a B corp status business that can trace its history back to 1872.

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