Major health insurance provider identifies actionable, needs-based segments
Major health insurance provider identifies actionable, needs-based segments
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE In order to drive profitable growth and innovation and to improve its position within the current marketplace and for the then imminent 2014 healthcare reform, a leading health insurance provider sought to better understand the customer segments within its individual and family and small business lines of business. The marketplace was about
