U.S. CELLULAR Case Study Taking Ownership of Recruitment Marketing PHENOM PEOPLE | Case Study © Phenom People, Inc. U.S. Cellular wanted to improve the delivery of their recruitment strategies and turned to RPO provider, AgileOne, to enhance this process. During the beginning phase of their partnership, U.S. Cellular presented challenges and pain points that intertwined with promoting their employer brand to increase candidate engagement on their career site. With these challenges top-of-mind, the talent acquisition team partnered with AgileOne to digitize the recruitment process, so together the teams could: • Edit the career site in real-time, without external assistance • Increase overall candidate volume • Optimize recruitment marketing ROI AgileOne and U.S. Cellular

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