Taking the Guesswork out of Recruitment Marketing Devin’s challenge Devin was tasked with finding new designers and developers for Atlassian and planned to run marketing campaigns to target these groups. Designers were proving more difficult to hire than expected, so he looked to better understand this audience and find ways to maximize the performance of his marketing spend. Employer Branding Software Engineer Professionals: 122,264 Hiring Demand: Very High Talent Insights helped Devin discover that there was only 1 designer for every 25 developers. Designer Professionals: 4,890 Hiring Demand: Very High The solutionValidated hiring results for designers with data highlighting hiring difficulty Using Talent Insights, Devin was able to justify over-investing in targeting

Join for free to read