Case Study THE CHALLENGE NFI recognized a few problems in their application workflow which contributed to lower than expected conversion rates and a bad candidate experience. While their employer brand was well-communicated on the career site, how to submit an application was not. In order for a candidate to apply, they had to sign up for the talent network on the career site in addition to submitting their resume for the position. Oftentimes, candidates completed only one of these actions, believing they successfully applied. They were unaware that their application wasn’t received until they followed up with NFI. Abby Post, Director of Talent Acquisition for corporate and operations positions, and Lance Christensen, Director of Recruiting for truck driving positions at NFI, kn

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