Case Study PHENOM PEOPLE | Case Study © 2019 Phenom People, Inc. “Phenom was originally intended to be only a career site for us. Then we learned about the CRM. It’s been amazing!” Stephanie Haigh Director of Talent Acquisition How RentPath Captured & Engaged Over 50,000 Candidates on the Phenom CRM THE CHALLENGE RentPath excels in digital marketing solutions for fi nding apartments and houses for millions of people. RentPath’s talent acquisition team strived to be just as successful in fi nding top talent for their organization. One of their fi rst recruitment strategy goals was to improve employer brand recognition, which would fuel the attraction of candidates and help grow their talent pools. They then needed a way to identify, capture, and engage active and passive candidat

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