A case study focusing on URSA Insulation SA, an ETEX Group brand and leading insulation material provider, details their strategic shift to improve sales performance. Facing fragmented, paper-based customer relationship management processes and limited visibility into construction site sales, URSA sought a modern digital foundation. By implementing SAP Sales Cloud, the company aimed to enhance transparency and collaboration across sales and IT teams, ultimately reducing costs and effort. This digital transformation enabled URSA to structure their sales and opportunity management processes, leading to increased efficiency with customers and a higher quote-to-order success rate. The initiative highlights how adopting advanced CRM solutions can empower companies to react faster to customer ne

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