Case Study
MVV Enamic: Building the Energy Sales and Marketing Platform of the Future –Today
PUBLIC As a leading German energy group, MVV Energie AG operates along the full energy value chain to supply reliable, economical, and environment-friendly energy to industrial, commercial, and residential customers. To improve customer experience in energy generation, energy trading, energy distribution for partners, and sales activities and energy-related services for end users, the group’s subsidiary MVV Enamic GmbH turned to the SAP ® Marketing Cloud, SAP Sales Cloud, and SAP Commerce Cloud solutions. MVV Enamic: Building the Energy Sales and Marketing Platform of the Future – Today Picture Credit | MVV Enamic GmbH, Mannheim, Germany. Used with permission.Before: Challenges and Opportunities • Automate scalable processes end to end • Nurture existing customer relationships effi