Following a business acquisition, Intent Media found that their workload had increased considerably as a result of the number of titles added to their portfolio. They needed to accomodate the needs of the new magazines without increasing the human resources already in place. The Challenge BHow do you send more email campaigns without draining your resources, or dramatically changing existing marketing procedures? Intent Media faced this particular challenge following a business acqusition, but today’s competitive market has meant all companies need to find a way to do more with less. The Solution To overcome the challenges they faced, Intent Media decided to take advantage of content automation to ease the strain on internal resources. This would leave more time for the team to

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