Redpoint Global provides a rock-solid foundation of accurate, timely data to help AAA deepen its personal relationships with 55 million members
Redpoint Global provides a rock-solid foundation of accurate, timely data to help AAA deepen its personal relationships with 55 million members
3 PagesAAA partnered with Redpoint Global to unify member data across its 45 federated clubs, enhancing personalized marketing and operational efficiency. By automating over 90% of data management tasks, AAA scaled from managing millions to billions of records without adding staff. Redpoint’s platform enabled faster data updates, improved campaign targeting, and increased member retention. With real-time data insights, AAA optimized cross-channel marketing, strengthened member relationships, and ensured data accuracy across all touchpoints.
