Case Study
University of Massachusetts Amherst
University of Massachusetts Amherst “These are not dusty, stuffy business reports; Mintel analysts report in a brave, lively and thoughtful manner that keeps readers interested and really talks about consumers with almost a sense of admiration towards their behaviours and the ways in which these evolve. ” MIKE DAVIS BUSINESS LIBRARIAN I’m responsible for the information happiness of about 3000 students and 100 professors. In that role I’m advocating for the Isenberg School of Management, which has a big academic program including MBA and PhD programs in management. We’ve been a Mintel subscriber since 2005. Mintel Academic is primarily used by undergraduate and graduate students to complete assignments or semester-long projects. More than 90% of my Mintel usage involves using the executive