Case Study

Tesco

Tesco

Pages 3 Pages

Tesco “Overall, Mintel offers us flexibility, a global view and information that passes the ‘So What?’ test. ” AYISHA KOYENIKAN PRODUCT RESEARCH MANAGER TESCO FOOD ACADEMY We are a team of food and packaging experts that sit within the Technical Division, our mission is to support the business to drive customer-focused innovation and passion for product. At present, my particular role is focused on delivering our annual Food Trends Book and coordinating our Graduate Food Training courses. Our objectives within the Food Academy are to lead on product and packaging research, food training and foresight and passion. Product and packaging research spans from macro food trends to new ingredient/packaging technologies that will enhance our customers’ experience of the Tesco brand. Food training

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