Deutsch LA “The biggest value we get out of the resources at Mintel is the regularity and thoroughness of the reporting on these categories, and the ‘above and beyond’ you offer too. ” JEFF WHITE BUSINESS DEVELOPMENT DIRECTOR I manage all of our efforts to attract new clients into the business, and we are very active in doing that. We have pitched roughly 10 new accounts in the past year and in every one of those we have used Mintel services. In fact, it’s not uncommon for Mintel to be the very first place we go to absorb the knowledge we need to pitch. From consumer packaged goods to quick service restaurants, to technology to telcos, there is a vast spectrum of categories we need to learn about quickly and we have been fortunate to have Mintel’s insights to leverage in achieving that. A

Join for free to read