Musgrave-Group “Mintel GNPD is an excellent, efficient and cost- effective way to clearly understand market activities across a wide variety of product categories. Mintel offer a great account management service” GEORGE MACLEOD PRODUCT DEVELOPER LEAD As Product Developer Lead, covering Group Own Brand Packaged, I head up a team responsible for the development and launch of a wide range of own-brand products covering both food and non-food. My team’s responsibilities include new product development, reformulation, redesign, brand maintenance etc. We need to understand trends and new developments across multiple product categories, as well as the ingredients and formulations behind these. Mintel GNPD Mintel GNPD is a great tool that our full team use on a number of different levels to better

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