DSM “BPC is a key reference point for the business. Mintel services ensure we have our finger on the pulse, and eyes and ears in every corner of the world. ” DAVID PAXTON GLOBAL CONSUMER INSIGHT MANAGER My job is to find key foresight and provide the inspiration based on the changing landscape and unmet consumer needs around the world. We continually challenge ourselves to understand in depth our customers’ needs, their brands and people’s beauty aspirations worldwide to better deliver solutions that actually matter to consumers around the world. We cannot take a ‘one size fits all’ approach either as each market adds its own unique codes and insights which requires me to work closely with global and local marketing and sales teams to ensure we gain the depth of knowledge required. To do t

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