Case Study: Unique Value Proposition is Key to Kid's Gym Success - Marketing 360® This Marketing 360® Gym client shows how offering something unique to the community along with word of mouth is an unbeatable one-two punch in marketing. In marketing, we talk about the unique value proposition (UVP) the way football coaches talk about defense. UVP’s win championships. That is, having a crisp, unique value offering is the strongest element of competitive advantage in a given market. When you offer a service in a way that no competitor can match, you get into a remarkable position. You make the competition irrelevant. Marketing 360® has a client that runs a gym. But it’s also a kid’s fitness program. And it’s a place to host kid’s birthday parties. And they offer a summer camp. Between

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