Case Study: Self Storage Nails Their Unique Value Proposition - Marketing 360® In competitive markets, nothing is more important than having a strong value proposition. This Chicago area self-storage service has a unique offer that distinguishes them – and gives them a marketing advantage. Doorage, a Chicago area self storage business, offers what you’d expect – but not how you’d expect it. Here’s how they put it:They explain packing, prices, and how to use their site/app to request deliveries. Here’s the value proposition as they break down a few details.When they say they’re “bringing storage into the 21st Century” and that “traditional storage is outdated”, they’re showing that they have a deliberate marketing strategy. They start by solving the initial problem – they provide storage

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