Case Study: Chiropractor Use a Unique Value Proposition to Boost Conversions - Marketing 360® The unique value proposition is a well-known concept in marketing. We talk about it often at Marketing 360® because it’s so important to get right. We see businesses get value propositions right – to varying degrees. Sometimes it makes a clear case why the business is the best choice, other times it just manages to explain what they do. The real winners, however, are businesses that transcend into the realm of the irresistible value proposition. They make an offer so good that a prospect will feel stupid if they pass it up. This chiropractic service has an irresistible value proposition, with conversion data to show how well it works. Case Study: Chiropractic Value Proposition Delivers Outsta

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