FROM TECHNOLOGY TO VALUE PROPOSITION B2B BRAND & PORTFOLIO REPOSITIONING GLOBAL BRAND STRATEGY CONSULTANTS FOR THE NUTRITION INDUSTRY The Challenge Akzo Nobel had developed a new sodium reduc7on technology that incorporated a huge number of added value benefits for the customer. Key benefits were for example guaranteed consistency, reliability and processing behaviour, health and taste benefits and compliance with sodium reduc7on guidelines. So how to successfully posi7on this technology in the market place, without drowning in all the poten7al aBributes and benefits? How to establish OneG

Join for free to read