Case Study: Vet Clinic Wins With Unique Value Proposition -Marketing 360® A veterinary clinic came to Marketing 360® struggling to win business in the competitive Los Angeles market. So we asked a simple but vital question. What’s missing from the market? Asking that question was a turning point. It got the wheels turning...what could this vet offer that other vets weren’t offering? How could he turn that into a competitive advantage? We consulted with him, taking time to flesh-out ideas. In our discussions, one point came up several times. People found it particularly difficult to transport their pet to the vet when it needed to be euthanized. In fact on several recent occasions, he’d gone to client’s homes to perform the service. Then the eureka moment. House calls! From this, he

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