Case Study
Unique Omnichannel Media Mix Drives Online Sales and App Downloads for Grocery
As your marketing amplification partner, Vericast combines the power of data, media and technology to deliver a return on intelligence and take your marketing to new heights. As the grocery chain introduced ecommerce services in stores, they set a goal to increase awareness, drive engagement and encourage downloads of its mobile app. SOLUTION The retailer chose Vericast’s Digital Marketing solution to drive desktop consumers to the ecommerce landing page, and mobile consumers to either Apple or Android app stores.