Case Study

Increasing Targeting and Frequency of Print Inserts Amplifies Telecom Brand and Drives Store Traffic

Increasing Targeting and Frequency of Print Inserts Amplifies Telecom Brand and Drives Store Traffic

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CHALLENGE A national telecom retailer committed to offering exceptional voice, video and data services to its customers wanted to increase brand awareness and drive more traffic to its store locations in a key geographic region of the U.S. over one month. SOLUTION The telecom retailer chose Vericast for our industry-first approach to precisely target households in its focus region using powerful Consumer GraphTM intelligence; our ability to localize messages, drive performance, and optimize and measure response with our fully managed Insert Solution; and provide key campaign insight for actionable intelligence to engage consumers and maximize results.

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