Unforgettable conference after-party delivers VIP face time for Salesforce Quip The Challenge Dreamforce is a four-day conference hosted by Salesforce with more than 2,700 sessions and 170,000 attendees. Throughout the conference, the subsidiaries of Salesforce meet with clients, arrange demos, launch new products and, of course, host killer after-parties. As a member of the Salesforce Quip Product Marketing team, Elizabeth Hayes was tasked with planning a blowout party that would cut through the noise of competing events and get prospects to show up. In addition to planning, Hayes was responsible for managing the strategy, messaging and collateral for Quip’s Dreamforce marketing. “They have so much knowledge of the event-planning process and what makes a good event,” says Hayes. “

Join for free to read