CASE STUDY EASE OF ONLINE MARKETPLACE RELIEVES TIME-CONSUMING TASK OF PLANNING EVENTS COMPANY CDW CHALLENGE Increase attendee satisfaction and minimize time spent planning and executing events. ABOUT CDW A Fortune 500 company, CDW supplies businesses across the U.S. with integrated IT solutions. JILL BILLHORN Vice President, Small Business It’s not uncommon for sales managers, marketing teams or executives to be tasked with planning an event that they don’t have the time—or expertise—to handle. This was the case for Jill Billhorn, Vice President, Small Business at CDW. On top of running a business, Billhorn and staff were tasked with planning client events outside of their workday—and job description. “ Th e whole process is so time-consuming,” Billhorn says. “Th e d

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