Star Wars scores pipeline paybacks for DataStax Company Description DataStax powers the Right-Now Enterprise with an always-on data layer for real-time applications at cloud scale. The Challenge Senior Field Marketing Manager, Jenn Benincasa, supports 15 sales reps covering the Central, Mid-Atlantic and Southeast regions. Jenn wanted a creative way to reach DataStax’s target audience in multiple markets and bring in marketing qualified leads. The Idea Jenn loves finding fun and interactive locations when hosting events and has worked with Kapow to secure venues like Topgolf and Red Brick Brewing. She was considering a movie pre-screening event, knowing a few colleagues had tried them. The creative potential seemed enticing and Jenn knew there was alignment between DataStax contacts and

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