Multi-Event Program Returns 20X The Challenge In the competitive market of data storage solutions, every tactic counts. This company’s field marketing team wanted to kick off Q1 with a unique initiative to fill their sales team’s pipeline coast to coast. The Idea 10 days before the New Year, Kapow partnered to create 35 custom running shoe events for customers and prospects in major cities across the U.S and Canada. The hook was to appeal to the New Year’s Resolution mindset and have prospects, “kick off the year with a healthy start.” Kapow delivered all events in just under a month. The Event Kapow’s partnerships with national retailers like Nike and Road Runner made for a seamless event experience. Having one point of contact to handle quotes, availability and all the logisti

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