Case Study

Understanding User Behavior and Activity Across Multiple Sites

Understanding User Behavior and Activity Across Multiple Sites

Client Profile One of the country’s largest community-based non-profit healthcare providers with nearly 100 websites. Understanding User Behavior and Activity Across Multiple Sites Overview With a network of websites that serves system-wide, regional, and community-specific information, understanding how people are interacting with the websites and getting actionable information was a necessity, but daunting. Challenge For business and performance reasons, Sutter Health was switching from a paid analytics package to Google Analytics, and turned to Blast Analytics & Marketing to help them implement and configure Google Analytics to suit their unique needs. Within the Sutter network, some sites are meant to provide general information to all of Sutter’s doctors, patients, and potenti

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