Case Study
Improved User Experience Through Website Strategy, Usability Testing, and Design Collaboration
Client Profile K-LOVE is the largest contemporary Christian radio station in the United States. K-LOVE has about 12 million listeners each week in cities including New York City, Chicago, Phoenix, Nashville, San Antonio, Waco, Sacramento and Denver. It is also the sixth-most online- streamed station in the world. Improved User Experience Through Website Strategy, Usability Testing, and Design Collaboration Overview K-LOVE had a strong brand and a loyal following, but their website needed improvements in order to meet their goals of engaging their audience and showcasing more of what their ministry offers. Challenge To ensure their brand transcended from radio to web, K-LOVE needed a strategic partner to help them create their website development strategy, identify key per