CASE STUDY Domo Reveals Customer Behavior to Increase Product Usage & Decrease Customer Churn Overview A consumer packaged goods company collects and measures alcohol distribution data for individual companies, and for the industry. Using their real-time app, their representatives visit in-store displays to track important metrics such as: • Featured brands • Supply quantities • Product placement • Aisle displays Their customers then use this information to review display execution, suggest new executions to suppliers, and use retail space photos to train sales teams, lessening the burden for company representatives to visit each store. www.blastam.com CASE STUDY They also aggregate this information for industry analysis, identifying trends and brands that are high perfor

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