Case Study: Understanding the Market for Mercury Removal Applications in the Power Generation Sector Brief: Our client was a world leader in specialized chemicals that are used to reduce the emission of mercury when coal is burned, but the client did not have a large direct presence in the U.S. market. Due to a stronger regulatory environment in the US, the need for Activated Carbon for mercury removal was expected grow significantly in the near and mid-term. In order to make appropriate capital investment decisions, the client needed to understand the market structure and market size for mercury removal applications at U.S. coal-burning power plants, as well as to create alternative go-to-market strategies. Emerging Strategy’s Solution: We created a market size model and forecast for our

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