Case Study: Corporate Credit Card Market Brief: Evaluate the current and medium term potential of the corporate credit card market in China and Japan, conduct interviews with potential customers to understand their decision making behavior and preferences, and conduct a complete “eco-system” analysis of the market leader in these two countries. Emerging Strategy’s Approach: Emerging Strategy developed a thorough understanding of the needs and purchasing behavior of corporate decision makers relating to financial services. We also assessed the relative use and popularity of different types of products such as cards used primarily for ‘T&E’ (Travel and Entertainment) purposes vs. those used for corporate purchasing. Emerging Strategy’s consultants conducted over twenty in-depth interviews as

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